They are dedicated passionate and deliver above expectations all the time
-Lasse Brodt
Sales Director FK Distributor
SECTOR
ADVERTISING
OFFERING
GROWTH STRATEGY
THE CHALLENGE
Buying a home represents a major event in a person’s life and is often the largest financial investment of their lifetime. However, the current real estate- and mortgage offerings provide a poor guidance in matching housing options and preferences with the home buyers economy.
THE OUTCOME
Danske Bank and Vertical Strategy re-thought the search process of future home owners, and launched Sunday in less than 12 months form idea to commercialization. Today, the process for developing Sunday is the blueprint for future projects within Danske Bank’s MobileLife division.
THE TAKEAWAYS
Through our collaboration, Danske Bank identified several opportunities to improve the current home buying experience. By mapping the existing pain points, the sprint team ideated on several business concepts. From a selection of pretotypes, Sunday was chosen and brought to market.
On the basis of Sunday, Danske Bank has launched several complementary solutions to assist the home-buying experience. One of them is called SundayOwner, which helps existing home buyers optimize the value of their house by examining alternative financing options.