How to Measure The Success of New Business Concepts

According to traditional bottom line accounting, Facebook looked like a horrible investment in the first 5 years of operation as expenses far exceeded revenues. However, user behavior metrics painted a completely different picture of the business. In fact, daily active users grew from 1 million in 2004 to 100 million by 2008. Today, Facebook is […]

Build Your Corporate Growth Factory in 100 Days

At Vertical Strategy, we believe that large corporations, with the right strategy, can be digital winners. To succeed they must unleash their inner entrepreneurs and provide them with an environment in which they can test out new business models and explore how to radically improve the customer experience. One of our clients, Danske Bank, has […]