FK Distribution

Re-thinking the costumer approach

lasse-brodt

They are dedicated passionate and deliver above expectations all the time

-Lasse Brodt
Sales Director FK Distributor

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SECTOR

ADVERTISING

OFFERING

GROWTH STRATEGY

THE CHALLENGE

FK Distribution, the leading distributor of advertising leaflets in Denmark, was facing pressure from partners as a growing number of households were unsubscribing to weekly leaflets. This trend threatened the sustainability of FK’s business model. 

 THE OUTCOME

FK Distribution launched NejTak+, an option for households to select what advertisement material to receive. In less than 12 months, 400.000 consumers and 80 retail brands joined the program, which ultimately lead to a lift on the bottom line. 

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Case Study Approach Mobile.pptx

THE TAKEAWAYS

FK Distribution, the leading distributor of advertising leaflets in Denmark, was facing pressure from partners as a growing number of households were unsubscribing to weekly leaflets. This trend threatened the sustainability of FK’s business model. 

FK Distribution launched NejTak+, an option for households to select what advertisement material to receive. In less than 12 months, 400.000 consumers and 80 retail brands joined the program, which ultimately lead to a lift on the bottom line. 

OUR OFFERINGS