Top Six from the Hello Tomorrow Summit

The Hello Tomorrow Summit is an event focused on bringing together selected technology thought leaders and 50 cutting edge startups from more than 3000 applications to Paris. The 50 startups from ten different categories all compete for the grand prize of 100,000 Euro. Vertical Strategy was invited to attend the summit as innovators and we’d […]

5 Ways Customer Expectations Are Rising

Digitalization is changing everything from how we think, work, interact to how we make decisions. Today most of us cannot imagine our everyday lives without the internet, computers, smartphones, and our entire network of friends and family on social media. Soon an entire generation will have grown up in a digital world. They have never […]

Why Uber And Volvo Is The Perfect Match

In the wake of the recent social media storm, you probably know that Uber is launching its driverless fleet in Pittsburg by now… Pittsburg was chosen because many of the leading experts in autonomous robots are from the local university, Carnegie Mellon (CMU). In fact, Uber has been heavily recruiting engineers from CMU to work […]

Our Guide to Navigating Disruption Ahead of Time

Disruption is on everyone’s lips these days. Tales of Kodak and similar-fated companies are repeatedly shared at conferences and in news articles. While important, it is my opinion that we must transition the conversation – from a pure focus on the existence of disruption –  to how decision makers in large corporations can navigate disruption. […]

3 Reasons Why Virtual Reality is NOT the next 3D Printing

2016 is turning out to be a big year for virtual reality. However, people’s opinion of VR is still divided: Some think it is a fad, while others believe it will transform our society. The skepticism is understandable. The hype of new technologies often fails to live up to our short term expectations. Sometimes it’s […]

Customer Experience Driven Innovation

At a time when digital technology is transforming one industry after another, many tend to view innovation as the result of breakthrough discoveries, powered by technology wizards. This belief, combined with the industry ‘folk tales’ of businesses overthrown overnight due to disruptive technologies, leads to most people concluding that: “We don’t know how to do […]

Customer Experience as a Strategic Discipline

There is no doubt that we’ve moved into the age of customers. Industries are turned upside down, as new concepts emerge that better fulfill consumer needs. Just ask retailers what Amazon’s free shipping and returns have meant to the industry. The power balance between consumers and corporations have shifted. Everyone with a $100 smartphone can […]

How to Measure The Success of New Business Concepts

According to traditional bottom line accounting, Facebook looked like a horrible investment in the first 5 years of operation as expenses far exceeded revenues. However, user behavior metrics painted a completely different picture of the business. In fact, daily active users grew from 1 million in 2004 to 100 million by 2008. Today, Facebook is […]

7 Steps to Scope Digital Growth Opportunities

A recent survey by Berlingske concluded that 4 out of 10 top managers believe that their core business is already challenged by disruption. Yet, while many leaders are aware, few have taken the step to strategically analyze how their business should plan for a changing environment. At Vertical Strategy, we’ve developed our own strategic toolbox [...]

Build Your Corporate Growth Factory in 100 Days

At Vertical Strategy, we believe that large corporations, with the right strategy, can be digital winners. To succeed they must unleash their inner entrepreneurs and provide them with an environment in which they can test out new business models and explore how to radically improve the customer experience. One of our clients, Danske Bank, has […]